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Craft Marketing Program Overview

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Kentucky Crafted Juried Services

Kentucky Crafted juried services assist career, craft professionals in marketing their work regionally, nationally, and internationally. Craftspeople at this level should be prepared to respond to the volume of business that may result through the Kentucky Crafted Program. Active juried participants find their works in quality shops and galleries--internationally--and on the pages of major publications and catalogs.

Kentucky craftspeople whose works have been accepted throughthe Kentucky CraftedProgram jury process (a review to determine quality work) are eligible for the juried services. These services are directed to both traditional and contemporary crafts and focus on wholesale production. Craftspeople producing one-of-a-kind work or retailing only can also benefit on a limited basis from the Kentucky Crafted Program juried services.


Opportunities

"Kentucky Crafted" Logo

Juried participants are eligible to use the "Kentucky Crafted" logo which is internationally recognized as a symbol of quality craftsmanship. This logo is specifically for use by Kentucky Crafted Program juried participants and designates those crafts which have met the quality standards of the Program and the review of a national panel of jurors. Tags, stickers, and logo sheets may be purchased at a nominal cost for use on crafts and printed materials. The logo can also be provided in digital format, either electronically or on disk. The "Kentucky Crafted" logo can be a valuable promotional tool for use on printed materials and web sites. Click here for Guidelines for use of the "Kentucky Crafted" logo.

Click here for Guidelines for use of the "Kentucky Crafted" logo.


Internet Representation

A web site is maintained on the internet and is used to promote the Program, Kentucky Crafted juried participants, and activities to the wholesale trade, tourist industry, and the general public. The address is www.kycraft.ky.gov.

Kentucky Crafted participants are featured in the on-line searchable database, click here, Those who provide necessary electronic images and copy may have their products and purchasing information featured on their own page, within the CMP site.


Listings and Referrals

In response to national advertising and promotional activities of the Program reatilers may request a listing of juried participants.. These inquiries can result in valuable sales and contacts for all Program participants: one-of-a-kind, as well as production For Craftspeople. Media contacts also result in important referrals to Kentucky Crafted participants. Buyers' services provided by the Program also aid in identifying specific product needs and result in ongoing sales leads for juried participants.


Loan Program

Low interest loans are offered by the Kentucky Economic Development Financial Authority to juried participants to assist in business-related expenses. Detailed information will be provided to eligible Kentucky Crafted participants following the annual jury session, or upon request.

Click here for details


New York International Gift Fair

A Kentucky section coordinated by the Craft Marketing Program is represented at the New York International Gift Fair, twice a year. Kentucky Crafted juried participants have the option of attending to represent their samples in a group display or applying, with show management directly, for participation in their own booth. Participation at this show is promoted nationally and is responsible for much of the national recognition received by the Program. Assistance on direct entry to national shows is also available.


Product Development

The Program coordinates activities to encourage and support craftspeople in developing specialized products for state government-operated retail facilities, Kentucky retailers, and other special promotions targeted toward cultural heritage tourists. Juried participants will receive information regarding guidelines, opportunities, and projects through the mail.


Cultural Heritage Tourism

The Program supports activities for marketing crafts and craftspeople to the tourists visiting the state. Kentucky Crafted juried participants will have access to various activities that encourage their involvement in state tourism efforts. Kentucky Crafted is featured in the Department of Travel’s official Visitors Guide. Kentucky Crafted participants may also be invited to sell their work through the Kentucky Artisan Center at Berea and the Kentucky State Park gift shops.


Events

In addition to the events listed below, juried participants may apply or be asked to submit items for ongoing state government activities. Activities include the Capitol Building display case, officialgifts and displays at various state functions.


Kentucky Crafted: The Market

This annual wholesale/retail event is the largest event coordinated by the Craft Marketing Program and is currently held at the Kentucky Fair and Exposition Center in Louisville. The show is promoted nationally and attended by retailers from across the country and Kentucky state park gift shops. Retailers place wholesale orders with Kentucky Crafted juried participants, visual artists juried by the Kentucky Arts Council for the Visual Arts at the Market program (VAAM), Kentucky Proud food vendors, music and book publishers. The Market provides an excellent opportunity for obtaining wholesale experience and expanding state and national outlets. Retail hours provide public awareness and additional sales. A Market advisory committee, composed of exhibitors, provides evaluation and feedback for future Market planning. Juried participant volunteers can obtain valuable insight and orientation to marketing through this event.


Governor's Derby Day Breakfast

Twenty-eight Kentucky Crafted and Visual Arts at the Martket juried participants exhibit at this retail-only event, which is held the first Saturday in May on the Old Capitol grounds in Frankfort. This is the only Program-sponsored retail-only event.


Kentucky Folklife Festival

Sponsored by the Kentucky Historical Society and the Kentucky Arts Council, this event is held bi-annually in September on the Old Capitol grounds, the Plaza area, and the riverfront area in Frankfort. The next Folklife Festival is scheduled for September, 2007.


Volunteer Opportunities

Juried participants may elect to volunteer at Program sponsored events which will fulfill the three-year eligibility requirement.

Click here to be placed on our volunteer list.


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